How to Determine Which Carrier Is Best for Your Business

In today’s e-commerce world, more and more shipments are being shipped not to businesses, but to homes. As companies are aligning themselves with new shipping partners to match this shift toward residential shipments, you must ask yourself: Which carrier is best for my business today?

FedEx and UPS have what seems to be a duopoly in the market. UPS, originally founded as the ground network, has a large presence covering most of the globe, including nearly all modes of transportation. While FedEx was originally founded for overnight shipping, they have comparable transit times across the same modes of transportation.

The question is: How do you determine the difference in service between such close competitors?

The largest thing that is holding back businesses from being able to find the correct solution isn’t that they have the wrong carrier — it’s that they have the wrong strategy. Instead of asking yourself “Which carrier is best?,” ask yourself “Which strategy is best for my current needs?”

Every company has a very distinct shipping profile, much like a fingerprint. This fingerprint is the key to building a strategy that will truly make an impact on the bottom line. However, this is not as easily done as said. Agreements from carriers can be complex and convoluted, and finding expert knowledge in this field can have a large impact on your final program.

In conclusion, to find the most optimal strategy for your transportation needs, one must “know thyself.”  When choosing your preferred carrier, spend time determining what your shipping fingerprint is today to draw the correct picture for tomorrow.